two things in the last few days:
this packaging is cool because of what it shows:
via PSFK
And this other stuff is interesting for how it creates community around packaging. Meta-meta tagging reality.
The line between the reality online and the reality in 3D is quickly blurring. Or maybe it's already gone. With total transparency, what's inside the packaging really has no where to hide. Packaging is a gateway to experience design, experience that differentiates far more than superficial advertising.
Sure beats sticking a cow on the package.
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