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June 01, 2009

Comments

Dennis Demori

This visualization definitely pertains to multicultural advertising.

I think it's funny when people complain about information overload nowadays, especially in the context of the flailing newspaper and magazine industries.

It's not overwhelming amounts of information that is the problem -- it's poor methods of filtration to follow what's truly relevant to people.

As people get better at separating relevant content from noise, there will be even greater opportunities for brands to engage their audience through highly localized news and perhaps "hyper-niche" marketing.

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