Apparently the answer is 'mobile'. But the implcation is deep. As I've said elsewhere this is a real 'System of the World' type moment. Changes in technology will create deep changes in behavior; even deeper changes will happen than have already happened.
If people's interfaces with information are tactile, then how we use and manipulate information will change
If technology changes our sense of what we own (or need to own) then people will buy different things.
And so on. It's easy to see information like this from the outside and assume it will affect other people or things that are not core to how we live.
But this data is indicative of great change. But clients and governments and companies are being incrementalist in their outlook. Uh oh.