Spread this! (it's not viral)

I enjoyed this deck posted by my-almost-Planningness-presenting partner Eva Hasson

Stop Saying Viral - A Case for Spreadable Media

View more presentations from Eva Hasson.

There's a lot of rich dense intellectual topsoil there (which i mean in the best possible way), fertile ground for breeding ideas around what makes people share ideas and why anyone could be interested in spreading ideas, either on behalf of another person or, God forbid, for a brand.

Far too often, the focus is on technology, not ideas and certainly not on people.  It sounds almost obvious to say it, but in the end, all that matters is satisfying what people want.  

Obvious, but all too often neglected.

Comments

[eva]

I love the bit about my almost Planningness partner! Hope fully we will meet sometime. Thanks for the rave Lee. Take care
Eva