Steven Heller's covering the Obama administration's effort to put a stronger visual identity behind the economic recovery in his blog.
Interesting since the last solid example of this kind of work was arguably the strong graphic and visual elements that formed around the WPA and other elements of FDR's New Deal.
So as the New New Deal moves forward, I think it's smart that the attempt is being made to give people a visual element to coalesce around. The jury is out if this will really be effective or frankly if these logos are strong enough to garner greater support or to give people a solid flag to stand behind.
Regardless, it's interesting to see it happen. Bigger question is if 'design thinking' and other experts on the application of creative thinking to solving business and social problems are going to consistently going to be invited to the party. The lateral thinking Obama has shown in staffing a number of his cabinet posts suggests that this may be the case, but only time will tell.
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