Great review of Jerry della Femina's book in the Design Observer, given the reissue of the book thanks to Season 4 of Mad Men tonight. I've been meaning to read this for years, never got around to it, despite running into Jerry a few times at cocktail parties through the years and comparing head shaving technique.
Anyway, here's my favorite bit from the review:
In that light, the end of the New York Times article that started it all ends with an especially arresting prediction. "The WASP's blew it," declares Della Femina. "They sat around and said, 'This is it, and we don't have to work for it.' My group will eventually blow it, too. We'll sit around in our funny clothes, and we'll get old and fat and start sliding. And then the next revolution is going to take place. The hot writer is going to be Pedro Jimenez, and the hot art director is going to be George Washington Smith. What a crazy scene that's going to be!" Reading this today, it took me a second to realize he was talking about agency creative departments dominated by Hispanics and African-Americans.Not sure if agencies have too many Pedro Jimenez or George Washington Smiths, but as a Juan Epstein (?!?) at a digital shop, I do appreciate the spirit of creative destruction Jerry's always represented.
(btw, I'm not sure how my new colleagues at Dentsu feel about the title of Jerry's book.)
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